THINK Press announces ambition to become the ‘Graze’ of online Fresh juice, after rebrand project from ex-Innocent creatives.
The Juice Executive have announced the relaunching of their consumer facing brand to THINK Press. With ambitions to become the ‘graze box’ of the online juice market, the start up has invested in a new e-commerce platform which facilitates subscriptions alongside their previous cleanse and juice box products. The platform is due to launch Mid July 2015.
The rebranding and packaging design was led by newly formed creative agency Umbrella Collective, behind which are Innocent’s leading ex-design and branding team – Tansy Drake, Tim Fowler and Ceri Tallett. Managing Director Alexandra Auger said ‘Umbrella Collective have rebranded our design work and packaging to reflect the premium quality and story behind our company, and we are delighted with the results. We are excited for the year ahead, as we continue to develop relationships with our customers and lead the way in linking technology to delivery of fresh products.’’
THINK Press has the capacity to process 3000 bottles a day, and has been distributing nationwide through e-commerce since January this year.
