How Fudge Kitchen got into Selfridges and Waitrose by developing a longer-lasting product
Tentatively bent over a tray into which she is pouring liquid fudge from a shiny chrome cauldron, there is no time to waste for Sian Holt.
In the near future, her company Fudge Kitchen will start selling branded products into Waitrose for the first time. Later this year, they will also begin supplying confectionery to all 400 English Heritage sites.
As another tray of fudge comes out of the cooker, Mrs Holt comes out with the revelation this is actually a quiet time of year for the business.
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