Do-It-Yourself PR Service Launched to Boost Food & Drink Businesses
PR Toolkit, a new food and drink do-it-yourself PR platform, has launched in response to demand for affordable PR from food and drinks entrepreneurs.
PR Toolkit is a digital platform that offers members a specialised food and drinks PR agency service. It helps business owners to keep their PR in-house and guides users how to build reputation, create credibility and ultimately boost sales, through genuine and appropriate media coverage.
AJ Sharp, Founder of PR Toolkit explains: “We believe that PR Toolkit is part of a growing trend for the automation of business services.
“Food and drink is a particularly specialised sector of PR, there are many nuances, techniques and opportunities which we share with our members. Our collective experience and contacts can really help business owners that want to improve their brand visibility through earned press coverage.
“We have worked with hundreds of food and drinks entrepreneurs over the past decade and it was the requests from these clients for an affordable modular PR service that led us to create PR Toolkit. We are incredibly discerning over the distribution of any news story to ensure that we work with members to identify the most appropriate journalist and media outlet for each news story.”
Access to the DIY PR platform and service offers incredible value at only £69 per month, with innovative tools including press release writing services, bespoke distribution to media contacts, the identification of correct press contacts for a particular story, press release templates, telephone consultations, PR strategy training, press request alerts, media calendar and a media planner.
