Multiple supports Local Producer as Simply Ice Cream Launches in Morrisons
21st February 2017
Simply Ice Cream, Kent’s premier artisan ice cream producer, will be available in Morrisons from 20th March.
“There’s no doubt that the buyers from the multiples are focusing on British made produce even though Article 50 is yet to be triggered.” Says Sally Newall, Managing Director of Simply Ice Cream.
“Simply Ice Cream sales are growing at a great pace at the moment, with a 20% rise in 2016 which built on a 51% growth in 2015 so we’re delighted to have four lines now available in a new outlet. We’re hoping that the available lines will grow in Morrisons over the coming warmer months.”
Described by James Martin on Saturday Kitchen as “the best shop bought ice cream available” Simply Ice Cream is made the old-fashioned way, by hand in small batches, in the heart of Kent.
Simply Ice Cream only uses natural, fresh, local and seasonal ingredients. The ice cream is free from any syrups, mixers, additives or preservatives, offering just pure natural goodness and flavour for all the family.
Morrison’s will stock 500ml tubs of Dreamy Vanilla, Sublime Strawberry, Divine Chocolate and Heavenly Honeycomb, the flavour that launched Simply Ice Cream, all have an RRP of £4.99.
Simply Ice Cream was founded by mother of four, Sally Newall in 2005. From humble beginnings, when it was sold at a single farm shop, the range now includes over thirty two flavours and is available in Waitrose stores across the UK, Morrisons and Co-op in the South East and hundreds of independent fine food stores and farm shops. For a full list of outlets visit: www.simplyicecream.co.uk
