Taywell gets its first listing at a supermarket but this time in Hong Kong. The company’s 100ml individual tubs have gone on sale at the 8 store Yata and APM chain and will be there throughout the summer until October. Subject to how the only British or European ice cream to be listed in the territory goes down with the locals, this listing will continue into next year.
Alastair Jessel, MD of Taywell, said ‘I am delighted to have achieved this accolade of sending a little piece of Kent to Hong Kong and being the only ice cream company to represent the UK. It has been a tremendous challenge and I hope it then turns us into a household name.’
